Strategic Marketing Manager

Moneythor is an award-winning global enterprise software company based in Singapore providing banks and fintech firms world-wide with a modern technology platform to enhance their digital banking services, with a prime focus on providing data-driven hyper-personalised recommendations and insights for consumers and businesses.

Moneythor is headquartered in Singapore and with presence in London, Paris, Dubai, Tokyo, and Sydney, with further expansion in progress.

Overview

Are you a user-obsessed Strategic Marketing Manager, keen to help drive our product roadmap? Do you enjoy finding data-driven and creative solutions to problems? Are you a passionate team player who brings people together?

We are seeking a talented and experienced Strategic Marketing Manager to join our team. We are looking for an experienced and results-driven Strategic Marketing Manager with a strong background in product marketing. This role is essential in shaping our product marketing strategy and ensuring that our products are effectively communicated to the target audience. The successful candidate will play a key role in defining our brand positioning, market positioning, and customer engagement.

This role will be based out of our Singapore HQ and will be a hybrid role in office and remote.

Responsibilities

• Develop and execute comprehensive product marketing strategies that align with the company's goals and target market.
• Lead market research and competitive analysis to identify key trends, customer needs, and opportunities.
• Collaborate with cross-functional teams, including product development and sales, to understand the product roadmap and develop marketing plans that support product launches and updates.
• Craft compelling messaging and positioning for our products, ensuring they resonate with our target audience.
• Create and manage marketing collateral, such as product guides, sales presentations, and promotional materials.
• Measure and analyze the success of marketing efforts using key performance indicators (KPIs) and adjust strategies as needed to maximize impact.
• Drive brand consistency and ensure that marketing materials are in line with our product value propositions.
• Develop sales enablement materials to support our growing sales team.

Requirements

• Bachelor's degree in marketing, business, or related field.
• 5+ years of experience in strategic marketing, preferably in the fintech or financial services industry.
• Experience developing go-to-market plans and executing successful product launches.
• Strong written and verbal communication skills, with the ability to articulate complex ideas in a clear and concise manner.
• Analytical mindset with the ability to use data to inform decision making.
• Proven ability to collaborate effectively with cross-functional teams.
• Comfortable working in a fast-paced, entrepreneurial environment.

If you have a passion for tech, a strong track record of marketing success, and a desire to join a dynamic and growing company, we encourage you to apply for this exciting opportunity.

Don’t meet every single requirement? That’s ok, we encourage you to apply anyway. You may just be the perfect candidate for the role.